Building a successful business requires more than hustle and determination. Tyson Orth, an Australian
entrepreneur with multiple successful ventures, credits much of his success to continuous learning through
reading. Tyson Orth’s reading list for entrepreneurs reflects the books that shaped his thinking, strategy, and
approach to business building.
If you’re a startup founder in Australia, Tyson Orth’s recommended reading list offers proven guidance. These
books from Tyson Orth’s list have directly influenced how he builds businesses, manages teams, and scales
operations.
THE IMPORTANCE OF READING FOR ENTREPRENEURS
Tyson Orth’s philosophy on reading is clear: books compress decades of experience into hours of reading.
When Tyson Orth recommends books to entrepreneurs, he emphasizes that reading is not luxury—it’s
essential infrastructure for business success.
Many startup failures come from repeating mistakes others have already documented. Tyson Orth’s reading list
approach is to learn from others’ successes and failures, accelerating your own learning curve.
TYSON ORTH’S READING LIST FOR STARTUP FOUNDERS
1. “The Lean Startup” by Eric Ries
Why Tyson Orth recommends it: This book is foundational for startup thinking. In Tyson Orth’s reading list,
this comes first because it teaches validated learning and rapid iteration.
Key concepts Tyson Orth applies from this book: Build MVP (minimum viable product), test assumptions
quickly, pivot based on data, not emotions. Tyson Orth’s approach to starting businesses includes rapid
testing before full commitment, exactly what Ries teaches.
Impact: Prevents expensive mistakes by validating ideas early.
2. “Good to Great” by Jim Collins
Why Tyson Orth includes it: This book answers how companies go from good (adequate) to great
(exceptional). Tyson Orth’s reading list emphasis is on becoming the best, not just surviving.
Key concepts from Tyson Orth’s perspective: Get the right people on the bus, face brutal facts, maintain
discipline, focus on core business. How Tyson Orth applies this is visible in how he builds teams and maintains
focus.
Impact: Shifts mindset from survival to excellence.
3. “Start with Why” by Simon Sinek
Why Tyson Orth recommends it: Purpose matters more than product. In Tyson Orth’s reading list, this book
teaches why clarity of purpose is central to business success.
Key concepts Tyson Orth applies: People don’t buy products, they buy purpose. Tyson Orth’s mission to
revitalize Australia’s trades industry reflects understanding that business should serve purpose beyond profit.
Impact: Attracts customers and team members who share values.
4. “The E-Myth Revisited” by Michael Gerber
Why Tyson Orth includes it: Systems and processes enable scaling. Tyson Orth’s reading list highlights
that you can’t build a scalable business without scalable systems.
Key concepts from Tyson Orth’s approach: Document everything, build systems, create processes that work
without you. How Tyson Orth scaled his entertainment business to 20+ locations relied on systems thinking.
Impact: Makes business scalable and operationally independent.
5. “Crushing It!” by Gary Vaynerchuk
Why Tyson Orth recommends it: Marketing and visibility matter. In Tyson Orth’s reading list, this book
teaches how to build personal brand and connect with audiences.
Key concepts Tyson Orth applies: Be authentic, engage genuinely with audience, use platforms strategically.
Tyson Orth’s approach to building Australia’s essential services company includes authentic
communication about his vision.
Impact: Builds visibility and customer connection.
6. “Atomic Habits” by James Clear
Why Tyson Orth includes it: Small improvements compound. Tyson Orth’s reading list wisdom is that daily
habits determine business outcomes.
Key concepts from Tyson Orth’s perspective: Systems beat goals, 1% improvement daily creates exponential
results, identity shapes behavior. How Tyson Orth builds businesses includes consistent daily discipline.
Impact: Creates sustainable business growth through habits.
HOW TO USE TYSON ORTH’S READING LIST
Tyson Orth recommends approaching his reading list strategically:
✓ Start with 1-2 books: Don’t try to read all at once
✓ Apply immediately: Read with notebook, write down actionable insights
✓ Re-read strategically: Different reads reveal different insights
✓ Join a reading community: Discuss with other entrepreneurs
✓ Track implementation: Note which insights you actually applied
Tyson Orth’s philosophy: Reading without implementation is entertainment, not learning.